We are an ideas-based practice.

We believe in the power of leisure and travel experiences to enrich lives, enhance communities, and celebrate culture, nature, and heritage.

We create strategies, master plans, and experiences. Throughout our nearly five decades of practice, we have developed thousands of project in more than thirty states and on five continents. Our staff of more than 100 full-time professionals includes planners, architects, brand specialists, earned revenue specialists, interior designers, landscape architects, artists, producers, and interpretive designers. No other firm offers such an integrated approach to destination planning.

Destinations can only thrive through an exceptional understanding of their audience. Because of this, PGAV has become a recognized leader in the incorporation of consumer insights and trends into the planning process. We integrate primary and secondary consumer research into the planning process, and combine this with our extensive experience to develop highly successful concepts that increase attendance and stimulate financial sustainability. We also invest in broad consumer research, and the results of this are published in Destinology, our acclaimed newsletter which is distributed to nearly 6,000 professionals in the industry.

PGAV Destinations’ clients include many industry leaders, including the Biltmore Companies, National Geographic, SeaWorld, Delaware North, Bass Pro Shops, the Gettysburg Foundation, the Georgia Aquarium, and many others. Our recent assignments include planning and design at many of the world’s must-see destinations, including the Grand Canyon, the Pyramids of Giza, the Biltmore Estate, Busch Gardens, Discovery Cove, Niagara Falls, Kennedy Space Center, and Port Aventura.


In 1971, PGAV co-founder Fred Guyton was in Massachusetts on business when he spotted a four-foot-tall, colorfully-striped zebra in the Boston Courthouse. Fred had been paving the way in the early days of the firm for destination design, and thought the zebra would make a wonderful prank on his partner, Bill Peckham, a traditional architect back in St. Louis. Less than three months later, sculptor Margie Lachner’s vibrant zebra lit up the lobby of PGAV, and the staff instantly fell in love with it.


Nearly five decades later, “Spot” the zebra serves as a mascot for the staff of PGAV Destinations, embodying their spirit of creativity, art, intuition, fun, and a taste for adventure. The quadruped is quite adept at Twitter, and you can follow his reporting on industry news, world travels, and conversations with his PGAV Destinations “herd” of architects and designers.